Say you're a strapping young gentleman in the cities of Gothenburg, Stockholm or Malm. After a nice night out with your date, you find yourself in a situation where the possibility of having sex is very likely.
There's only one problem, though. You don't have condoms. You're already heading home and there's no way for you to get the necessary protection to have safe sex.
What are you supposed to do? You call the "Cho-San Express," a truck that goes around the city, and for only 50 kronor (less than $10), you get 10 condoms delivered to the convenience of your home!
The truck was introduced by a condom maker that was alarmed by the low rate of condom use by young people. According to them, only 25% of young people between 16-25 used condoms.
The truck was more about sending a humorous, but educational message, rather than a permanent campaign. As a PR stunt, however, it's pretty clever, don't you think?